For businesses selling to other businesses (B2B), it’s becoming more difficult to use only traditional prospecting methods to reach potential customers. The growth of social media has opened up a new way to not only market to customers, but to actually interact with them. In fact, your potential customers are forming some type of relationship with your brand well before the first official sales touch.
Pulling those prospective customers out of social media and into your sales funnel is the art of social selling and more companies are dipping their toes into these choppy waters. Choppy waters? Yes, it’s choppy because it is still a new, uncertain marketing and selling approach – but it’s one that is full of potential! Take a look at this infographic from InsideView. It’s a great snapshot of why social selling offers so much potential. Have you tried social selling? Leave a comment and tell us about your experience.
How important is employee engagement in the workplace? This infographic byDale Carnegie explains why it matters.
- 71% of all employees are not fully engaged.
- $11 billion is lost each year due to employee turnover.
- To increase engagement, create healthy relationships with your employees.
LinkedIn Groups, one of the most popular products on LinkedIn, is getting a major redesign with a beautiful new look and feel. There have been more than 2 million Groups created around almost every topic imaginable — from entrepreneurship, philanthropy and careers to social and digital marketing. These communities have become places where LinkedIn members are exchanging and sharing their experiences, business knowledge, interests and ideas with other like-minded professionals daily.
As part of their ongoing efforts to make LinkedIn easier and simpler to use, the professional network hasbrought a new streamlined look that will give Group managers and Group members the ability to customize and visually differentiate their conversation space.
Today there are more than 200 conversations happening each minute across LinkedIn Groups and more than 8,000 Groups created each week.
New to LinkedIn Groups? Here is a little visual to help you learn more about Groups and what they can offer, whether you’re thinking about starting your own or joining one today!